Four brands under one roof
The Ocean Group has grown considerably over the last 12 months and now includes four separate brands: Ocean Mortgages, Ocean Equity Release, The Mortgage Girl and The Equity Release Lady.
The four separate, distinct brands have been developed in order to ensure that all potential Mortgage and Equity Release clients who need specialist advice have a local company that they can turn to.
Ocean Mortgages offers mortgage advice to all Residential clients including First-time Buyers, those Moving Home and those remaining in their own property who wish to move to a cheaper mortgage deal or those who want to borrow more money.
Equity Release is not the correct option for many
Ocean Equity Release is now over two years old and in this time has grown a fantastic reputation for giving clients great advice that suits their needs. Managing Director of Ocean, Stuart Powell explained,
‘Some clients are surprised when we advise them that Equity Release is not the right option for them. I think that our industry has gained a reputation for ‘salesmen’ who sell products that over 55s may or may not need. If one of our team explains to a client that there is a better alternative to Equity Release for them than proceeding with an application, then we regard that as a good an outcome than any. This openness and honesty certainly resonate with our clients as many of them recommend us to their friends and family.’
Equity Release Broker of the year 2021
This approach is certainly being recognised by the industry as Ocean are a finalist in the Mortgage Strategy ‘Equity Release Broker of the Year 2021’ awards. With only five firms having reached the final, this is a remarkable achievement for a relatively new business.
However, it is the two newest companies that are creating the most client interest. The Mortgage Girl was launched in late 2020 as a mainly First Time Buyer business and has grown a huge number of clients since then. Managing Director Sami Bickford explains,
‘The Mortgage Girl is a female-led Mortgage advice company, predominantly for First Time Buyers seeking advice on their mortgage options. We felt that there was not enough information out there for new buyers, and many broker firms assumed that potential clients knew the house buying process. Everything we do is designed to educate and empower these clients.’
Equity Release Lady
To complete the group, the logical next step was to introduce a female-led brand to advise over 55s who were considering their later life lending options. When you consider that 86% of Equity Release decisions are influenced by women (26% of Equity Release applications are from women and 60% from couples).
Jaye Powell of The Equity Release Lady told us,
‘ When we decided to launch The Equity Release Lady, we could not believe that 86% of decisions were being influenced by women yet only 22% of Equity Release Advisors are female. No other company has overtly identified the importance of women in this industry so we decided to change that. We want to Empower, Educate and Support all women who find themselves needing to consider releasing some of the cash from their property.’
The Equity Release Lady website has recently launched and contains a huge amount of information including some excellent videos showing the most commonly asked client questions, as well as clear and detailed answers to these.